“While you’re watching this showww, and howling at the jokes, remember that its been brought to you by those Saturn folks…” – intro to the first WB commercial break, January 11, 1995.
I’ve mentioned before how much I enjoy listening to the How Did This Get Made? podcast. One time, host Paul Scheer was telling a story about how he knew someone that worked for the WB network in the beginning, and how reception had to answer the phones with:
dubba-dubba-dubba UB!
(does anybody remember what episode that was? I forgot!)
This Spin article from 1996 confirms it:
1
They’re quoting the network’s spokesfrog, Michigan J. Frog.
There’s an okay book about the WB and its rival network UPN, Season Finale: The Unexpected Rise and Fall of The WB and UPN by Suzanne Daniels (who was the Executive Producer for Entertainment for the WB) and Cynthia Littleton. There’s a couple of little stories about the frog in the book:
The decision to make Michigan the spokesamphibian for the network:
[…]
(Bob & Lew are Bob Bibb and Lew Goldstein, who worked in the marketing department.)
That darn frog, indeed. Michigan was lampooned on The Simpsons (”Lisa’s Sax”):
“I need a drink….”
…and he didn’t have a great time on top of the WB water tower:
I wish I could find a picture of this! Maybe because the weather was so bad that day none of the pictures really turned out?
The night of the WB’s launch wasn’t as successful as one would hope. Was it Michigan J’s fault? Maaybe?
I didn’t remember this, but Michigan would sing about the show’s sponsors, like something out of the 1950s. He sang ‘bout Red Dog Beer in a commercial promo shortly after the network launched:
(I forgot I wrote about Red Dog!)
He also had a little ditty about Benadryl:
If this show gives you a thrill,
this show is brought to you by Benadryl!
When I was growing up, I thought the frog was so annoying. Especially those long promo commercials with the singing and the dancing on the “backlot”. I’ve softened on him now. He’s such a weird little icon of the mid 90s, representative of a doomed network. A time we no longer have.
Later on, around 2002, The WB began this bizarre ad campaign titled “watch the frog” where stars from the network would almost run into Michigan around the backlots. Their co-star would say “watch the frog”. hahaha, get it? Don’t run into the frog, but also watch our frog spokes amphibian network. Please? We’re losing millions of dollars.
(source)
In September of 2005, word came down that WB was retiring the frog. Killing him off!
“Is the frog dead?” asked one critic after noticing that Michigan was missing from all the WB signage in the Beverly Hilton ballroom where the network’s day at the press tour was taking place.
“The frog is dead and buried,” WB Chairman Garth Ancier said defiantly.
“And buried, yeah,” chimed in programming chief David Janollari.
Gasps could be heard in the room.
“And that gets a really negative reaction – okay!” said Ancier.
“Wait, wait – we should talk about that,” Janollari said. “That was a symbol that was – especially in extensive testing that we did – that perpetuated the young teen feel of the network, and that is not the image we want to put out to our audience.”
“Do you know what day the frog died?”
“Services will be held,” Janollari said apologetically.
“The frog was on life support for a long time, and then we got permission from a federal court to disconnect the feeding tube,” Ancier said. He has been with the network since its launch in ‘95 and has always had it in for Mr. Frog, according to well-placed sources who wished to remain anonymous because it’s a short hop from killing a frog to knocking off a snitch. 3
As we all know, by 2006 the WB and it’s rival, UPN were dead in the ground.
1. Berenstein, Jonathan, “Black in Black”, Spin, 154. https://books.google.com/books?id=X1aghtVf0GEC&pg=PA154&lpg=PA154&dq=dubba+dubba+wb&source=bl&ots=t657vXTNe-&sig=MgDdQPro4QxgQ3p3Lrxa4ryeWho&hl=en&sa=X&ved=0ahUKEwj_qMey2srTAhVE7yYKHXPbDlE4ChDoAQg4MAU#v=onepage&q=dubba%20dubba%20wb&f=false
2. Daniels, Suzanne, and Cynthia Littleton, Season Finale: The Unexpected Rise and Fall of The WB and UPN (New York: HarperCollinsPublishers). https://books.google.com/books?id=YXjv0LSL1GQC&printsec=frontcover&dq=the+W.B.&hl=en&sa=X&ved=0ahUKEwjpq_ebuszTAhWLLyYKHSAkCdsQ6AEIIjAA#v=onepage&q=the%20W.B.&f=false
3. de Morales, Lisa, “Frog Croaks; WB Suits Squeal”, Washington Post, July 23, 2005. http://www.washingtonpost.com/wp-dyn/content/article/2005/07/22/AR2005072201999.html
//edit//
I forgot to mention that Michigan is now a Funko Pop figure .
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